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Digital Growth and Beyond

Digital-first Marketing + Healthy Leadership + Thriving Culture = Growth

Erica brings a wealth of organizational thought leadership, expertise, and evidence-based practice as a digital marketing and strategic communications consultant. Her career centers on studying the future of work, employee wellness, and scaling organizations for growth. She's worked with nonprofits, small businesses, and technology companies to create momentum and results.

As a doctoral candidate in business administration, a master's in leadership, and an established marketing executive, Erica understands the modern workplace as an ever-changing ecosystem. She helps teams adapt to data-driven systems, open conversations, elastic management, advanced technology change adoption, and complex agile leadership methodologies.

 

Expertise

Marketing

Amplify online engagement and growth

Teamwork

Evaluate group dynamics and strengthen teams

Leadership

See potential and invest in employee development

Change

Lead agile shifts in your organization

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I have had the privilege of working with Erica in two different roles with different employers. Erica moves hard and fast in all working environments. She learns quickly, creates systems and implements them on day one. She is a pleasant, kind and a supportive team member. Her drive for tracking the details, is consistent and reassuring to the team. She won't disappoint!

Delia Perla

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Meet Erica

Cultivating Creativity in Charlotte, North Carolina

An entrepreneur and scholar at heart, Erica cannot help but come up with strategies to create a positive impact on the world around her.


With a dynamic 17+ year career in digital marketing and strategic communications, Erica offers frameworks for online success, leadership development, business growth, and team productivity. 

Erica's husband Eddy and her two children have her heart. Her best moments are at her kitchen table, full of faith, family, friends, and neighbors. The Thomas Family is a hub of acceptance, authenticity, and laughter, oh and food — they really like to share food.

Erica and Eddy partner to serve select business leaders with expert consulting, marketing expertise, freelance writing, and advice for flourishing organizations. 

 

Education

2001-2005

Bachelor of Science 
Psychology

California Polytechnic State University

2012-2015

Master of Arts Organizational Leadership

Indiana Wesleyan University

2019-2022

Doctor of Business Administration
Management

Indiana Wesleyan University

 

Resume

17 Years of Experience

2020-present

Fractional Chief Marketing Officer/ Head of Marketing, Erica Garcia Thomas

Growth consulting, organizational development, and integrated marketing campaigns for startups, entrepreneurs, and small to medium-sized companies. Offering custom retainers and scalable marketing services.

2021-present

Head of Strategic Communications, The Upper Room Project

Providing strategic communications solutions for nonprofits including faith-based ministries, communities of social impact, and global NGOs.

2021

Head of Marketing, GVNG

Disrupting the Fintech space with a digital giving solution for companies and individuals, benefiting nonprofits everywhere. Marketing strategy includes designing a B2B2C playbook.

2021

Senior Digital Marketing Manager, Ostendio

Digital strategy, demand generation, online advertising, and team leadership for a growing B2B cybersecurity company.

2019-2021

Co-founder, Candor Virtual Marketing

Amplifying B2C messages for small businesses, nonprofits, and practitioners.

2018-2021

Marketing Strategist, SignUpGenius

Providing digital PR, integrated partnerships, and inbound marketing results for one of the fastest-growing companies in Charlotte, North Carolina.

2011-2018

Communications Director, Traders Point

Set strategy, led multiple teams, and implemented digital growth and communications strategies to become the fifth fastest-growing church in the United States.

2008-2011

Marketing Director, Startup Companies

Oversaw strategic projects including branding, public relations, influencer marketing, and industry events at startup companies in the heart of Silicon Valley.

2008-2010

Marketing Director

Led marketing communications for author, speaker, and organizational consultant.

2006-2011

Marketing Communications Manager, Menlo Church

Implemented the communications strategy at a multi-campus church in the heart of the San Francisco Bay Area.

2004-2006

Behavioral Counselor, The Family Care Network

Providing therapeutic behavioral services to at-risk youth, nonprofit event planning, and communications support.

 

Certifications

Social Media Marketing

HubSpot Academy

Inbound Marketing

HubSpot Academy

Contextual Marketing

HubSpot Academy

Social & Behavioral Research

Collaborative Institutional Training Initiative (CITI)

HIPAA for Business Associates

KnowBe4

Security Awareness Foundations

KnowBe4

 

Services

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Thought Leadership

Custom Content, Insight, And Research

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Organizational Development

Mapping the Pathway to Optimal Performance and Increased Profit

Planning for Digital Growth

A Comprehensive Approach to Designing an Online Strategy

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Teaching and Speaking

Inspiring and Educating Leaders

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Looking to collaborate?