Digital Growth and Beyond

Digital-first Marketing + Healthy Leadership + Thriving Culture = Growth

Erica brings a wealth of organizational thought leadership, expertise, and evidence-based practice as a digital marketing and strategic communications consultant. Her career centers on studying the future of work, employee wellness, and scaling organizations for growth. She's worked with nonprofits, small businesses, and technology companies to create momentum and results.

As a doctoral candidate in business administration, a master's in leadership, and an established marketing executive, Erica understands the modern workplace as an ever-changing ecosystem. She helps teams adapt to data-driven systems, open conversations, elastic management, advanced technology change adoption, and complex agile leadership methodologies.




Amplify online engagement and growth


Evaluate group dynamics and strengthen teams


See potential and invest in employee development


Lead agile shifts in your organization


I have had the privilege of working with Erica in two different roles with different employers. Erica moves hard and fast in all working environments. She learns quickly, creates systems and implements them on day one. She is a pleasant, kind and a supportive team member. Her drive for tracking the details, is consistent and reassuring to the team. She won't disappoint!

Delia Perla

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Meet Erica

Cultivating Creativity in Charlotte, North Carolina

An entrepreneur and scholar at heart, Erica cannot help but come up with strategies to create a positive impact on the world around her.

With a dynamic 17+ year career in digital marketing and strategic communications, Erica offers frameworks for online success, leadership development, business growth, and team productivity. 

Erica's husband Eddy and her two children have her heart. Her best moments are at her kitchen table, full of faith, family, friends, and neighbors. The Thomas Family is a hub of acceptance, authenticity, and laughter, oh and food — they really like to share food.

Erica and Eddy partner to serve select business leaders with expert consulting, marketing expertise, freelance writing, and advice for flourishing organizations. 




Bachelor of Science 

California Polytechnic State University


Master of Arts Organizational Leadership

Indiana Wesleyan University


Doctor of Business Administration

Indiana Wesleyan University



17 Years of Experience


Fractional Chief Marketing Officer/ Head of Marketing, Erica Garcia Thomas

Growth consulting, organizational development, and integrated marketing campaigns for startups, entrepreneurs, and small to medium-sized companies. Offering custom retainers and scalable marketing services.


Head of Strategic Communications, The Upper Room Project

Providing strategic communications solutions for nonprofits including faith-based ministries, communities of social impact, and global NGOs.


Head of Marketing, GVNG

Disrupting the Fintech space with a digital giving solution for companies and individuals, benefiting nonprofits everywhere. Marketing strategy includes designing a B2B2C playbook.


Senior Digital Marketing Manager, Ostendio

Digital strategy, demand generation, online advertising, and team leadership for a growing B2B cybersecurity company.


Co-founder, Candor Virtual Marketing

Amplifying B2C messages for small businesses, nonprofits, and practitioners.


Marketing Strategist, SignUpGenius

Providing digital PR, integrated partnerships, and inbound marketing results for one of the fastest-growing companies in Charlotte, North Carolina.


Communications Director, Traders Point

Set strategy, led multiple teams, and implemented digital growth and communications strategies to become the fifth fastest-growing church in the United States.


Marketing Director, Startup Companies

Oversaw strategic projects including branding, public relations, influencer marketing, and industry events at startup companies in the heart of Silicon Valley.


Marketing Director

Led marketing communications for author, speaker, and organizational consultant.


Marketing Communications Manager, Menlo Church

Implemented the communications strategy at a multi-campus church in the heart of the San Francisco Bay Area.


Behavioral Counselor, The Family Care Network

Providing therapeutic behavioral services to at-risk youth, nonprofit event planning, and communications support.



Social Media Marketing

HubSpot Academy

Inbound Marketing

HubSpot Academy

Contextual Marketing

HubSpot Academy

Social & Behavioral Research

Collaborative Institutional Training Initiative (CITI)

HIPAA for Business Associates


Security Awareness Foundations




Image by Daria Shevtsova

Thought Leadership

Custom Content, Insight, And Research

Image by Cytonn Photography

Organizational Development

Mapping the Pathway to Optimal Performance and Increased Profit

Planning for Digital Growth

A Comprehensive Approach to Designing an Online Strategy

Image by Leone Venter

Teaching and Speaking

Inspiring and Educating Leaders

Image by Chris Montgomery

Looking to collaborate?