Marketing Leadership
Digital Growth and Beyond
With a focus on digital marketing, Erica brings a wealth of organizational thought leadership, expertise, and evidence-based practice to the workplace. Her career centers on studying the future of work, employee wellness, and scaling organizations for growth.
Digital growth requires grit, clarity, and insight. Erica understands the modern workplace is an ever-changing ecosystem requiring elastic teams, data-driven analysis, open conversations, advanced technology, and complex change leadership.
Expertise
Marketing
Amplify online engagement and growth
Teamwork
Evaluate group dynamics and strengthen teams
Leadership
See potential and invest in employee development
Change
Lead agile shifts throughout your organization
I have had the privilege of working with Erica in two different roles with different employers. Erica moves hard and fast in all working environments. She learns quickly, creates systems and implements them on day one. She is a pleasant, kind and a supportive team member. Her drive for tracking the details, is consistent and reassuring to the team. She won't disappoint!
Delia Perla
Meet Erica
Cultivating Creativity in Charlotte, North Carolina
An entrepreneur and scholar at heart, Erica cannot help but come up with strategies to create a positive impact on the world around her.
With a dynamic 16+ year career in digital marketing and strategic communications, Erica understands how organizations work. She offers frameworks for online success, leadership development, business growth, and team productivity.
Erica's amazing husband Eddy and her two children have her heart. Her best moments are at her kitchen table, full of family, friends, and neighbors. The Thomas Family is a hub of acceptance, authenticity, and laughter, oh and food — they really like to share food.
Erica and Eddy partner to serve select business leaders with expert consulting, marketing expertise, and advice for scalable organizational growth and flourishing.
Education
2001-2005
Bachelor of Science
Psychology
California Polytechnic State University
San Luis Obispo, CA
2012-2015
Master of Arts Organizational Leadership
Indiana Wesleyan University
Indianapolis, Indiana
2019-Expected August 2022
Doctor of Business Administration
Management
Indiana Wesleyan University Global
Online with Residency
Resume
2021-present
Senior Digital Marketing Manager, Ostendio
Digital strategy, demand generation, online advertising, and team leadership for a growing cybersecurity company.
2019-present
Co-founder, Candor Virtual Marketing
Amplifying messages for small businesses, nonprofits, and practitioners. Together, Erica and Aly move clients from patchwork projects to strategic solutions. Learn more at Candor Virtual Marketing.
2018-2021
Marketing Strategist, SignUpGenius
Providing digital PR, integrated partnerships, and inbound marketing results for one of the fastest-growing companies in Charlotte, North Carolina.
2011-2018
Communications Director, Traders Point
Set strategy, led multiple teams, and implemented digital growth and communications strategies to become the fifth fastest-growing church in the United States.
2008-2011
Marketing Director, Startup Companies
Oversaw strategic projects including branding, public relations, influencer marketing, and industry events at startup companies in the heart of Silicon Valley.
2006-2011
Marketing Communications Manager, Menlo Church
Implemented the communications strategy at a multi-campus church in the heart of the San Francisco Bay Area.
2008-2010
Marketing Director
Led marketing communications for author, speaker, and organizational consultant.
Certifications
Social Media Marketing
HubSpot Academy
Inbound Marketing
HubSpot Academy
Contextual Marketing
HubSpot Academy
Social & Behavioral Research
Collaborative Institutional Training Initiative (CITI)
HIPAA for Business Associates
KnowBe4
Security Awareness Foundations
KnowBe4
Services
Thought Leadership
Custom Content, Insight, And Research
Organizational Development
Mapping the Pathway to Optimal Performance and Increased Profit
Planning for Digital Growth
A Comprehensive Approach to Designing an Online Strategy
Teaching and Speaking
Inspiring and Educating Leaders
Looking to network or collaborate? Reach out and talk it through with Erica.