Marketing Leadership
Amplify Your Message
Erica leads business growth through data-driven digital marketing. She sets growth strategies, implements marketing plans, and provides cross-functional leadership.
Business Expertise
Erica is a digital marketing expert with business experience in change leadership, digital growth, and brand storytelling. She holds a Doctorate in Business Administration and Management, a Master's in Organizational Leadership, and a Bachelor's in Psychology. Erica's work strengthens and grows companies; she enjoys reading, writing, teaching, and collaborating on innovative projects.
Growth
Increase awareness and engagement
Strategy
Create clarity through brand alignment
Leadership
Invest in growth and potential
Teamwork
Improve synergy and trust
Education
2001-2005
Bachelor of Science
Psychology
California Polytechnic State University, San Luis Obispo
2012-2015
Master of Arts Organizational Leadership
Indiana Wesleyan University
2019-2022
Doctor of Business Administration
Management
DeVoe School of Business, Indiana Wesleyan University
Certifications
Social Media Marketing
HubSpot
Google Ads & Analytics
Inbound Marketing
HubSpot
Social & Behavioral Research
Collaborative Institutional Training Initiative (CITI)
HIPAA for Business Associates
KnowBe4
Security Awareness Foundations
KnowBe4
Contextual Marketing
HubSpot
Email Marketing
HubSpot
Experience
20 Years of Business Growth and Marketing Leadership