MARKETING CONSULTING
Digital Strategy, Search Engine Optimization, Organizational Structure
Recent Work
PROFESSIONAL PROFILE
MARKETING STRATEGIST, SIGNUPGENIUS
Providing public relations, integrated partnerships, and inbound marketing results
at one of the fastest-growing companies in Charlotte, North Carolina.
MARKETING COMMUNICATIONS MANAGER, MENLO CHURCH
Implemented the communications strategy at a multi-campus church led by Author and Senior Pastor, John Ortberg. Projects include a website redesign and the organization's annual report. In addition to working at Menlo full-time, Erica led marketing communications for author Nancy Ortberg and her organizational development company, Teamworx2..
MARKETING AND DIGITAL MEDIA, STARTUP COMPANIES
Oversaw strategic projects including branding, public relations, influencer marketing and industry events. Working in these fast-paced environments with changing targets taught the importance of market research, data management, and lead generation campaigns.
EDUCATION​
2019-2022
Doctor of Business Administration, Management, Indiana Wesleyan University
2012-2015
Master of Arts, Organizational Leadership, Indiana Wesleyan University
2001-2005
Bachelor of Science, Psychology & Child Development, California Polytechnic State University, SLO
COMMUNICATIONS DIRECTOR, TRADERS POINT
Provided integrated marketing and communications strategy to become the fifth fastest growing church in the United States. Led the communications department (content, visual, and digital teams) by investing in each leader and working with an innovative executive team, which included a dynamic Lead Pastor, Aaron Brockett.