Digital Growth and Beyond

Scale Your Strategy

Organizational transformation involves grit, clarity, and insight. With a background in psychology, business, and communications, Erica understands how a change in one area of the organization impacts others. Yet the modern workplace is an ever-changing ecosystem requiring elastic teams, data-driven analysis, open conversations, advanced technology, and complex change management. With a focus on digital marketing, Erica brings a wealth of organizational thought leadership, expertise, and evidence-based practice to the workplace. Her career is dedicated to studying the art of work, digital marketing, and scaling businesses.

 
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Meet Erica

Cultivating Creativity in Charlotte, North Carolina

An entrepreneur and scholar at heart, Erica cannot help but come up with strategies to create a positive impact on the world around her.


With a dynamic 15+ year career in digital marketing and strategic communications, Erica understands how organizations work. She offers frameworks for online success, leadership development, business growth, and team productivity. 


Erica's amazing husband Eddy and her two children have her heart. Her best moments are at her kitchen table, full of family, friends, and neighbors. The Thomas Family is a hub of acceptance, authenticity, and laughter, oh and food — they really like to share food.

Erica and Eddy partner to serve select business leaders with expert consulting, marketing expertise, and advice for scalable organizational growth and flourishing. 

 

Expertise

Marketing

Elevate online engagement

Teamwork

Evaluate group dynamics and strengthen teams

Leadership

See potential and invest in employee development

Change

Manage shifts throughout your organization

Image by NEW DATA SERVICES
 

Services

Image by Daria Shevtsova

Thought Leadership

Custom Content, Insight, And Research

Image by Cytonn Photography

Organizational Development

Mapping the Pathway to Optimal Performance and Increased Profit

Planning for Digital Growth

A Comprehensive Approach to Designing a Communications Strategy

Image by Leone Venter

Teaching and Speaking

Inspiring and Educating Leaders

Image by Chris Montgomery

Not sure what you need? Reach out and talk through it with Erica.

 

Resume

Education and Previous Experience

2019-present

Co-founder, Candor Virtual Marketing

Amplifying messages for small businesses, nonprofits, and practitioners. Together, Erica and Aly move clients from patchwork projects to strategic solutions. Learn more at Candor Virtual Marketing

2018-present

Marketing Strategist, SignUpGenius

Providing digital PR, integrated partnerships, and inbound marketing results for one of the fastest-growing companies in Charlotte, North Carolina.

2011-2018

Communications Director, Traders Point

Set strategy, led multiple teams, and implemented digital growth and communications strategies to become the fifth fastest-growing church in the United States.

2008-2011

Marketing Director, Startup Companies

Oversaw strategic projects including branding, public relations, influencer marketing, and industry events at startup companies in the heart of Silicon Valley.

2006-2011

Marketing Communications Manager, Menlo Church

Implemented the communications strategy at a multi-campus church in the heart of the San Francisco Bay Area.

2008-2010

Marketing Director

Led marketing communications for author, speaker, and organizational consultant.

 

Education

Academic Work

2001-2005

Bachelor of Science 
Psychology

California Polytechnic State University
San Luis Obispo, CA

2012-2015

Master of Arts Organizational Leadership

Indiana Wesleyan University
Indianapolis, Indiana

2019-Expected August 2022

Doctor of Business Administration
Management

Indiana Wesleyan University Global
Online with Residency

 

Recent Work

Content creation is a natural part of Erica's work with clients. She also writes for select companies and publications.