Marketing Leadership
Digital Growth and Beyond
Digital-first Marketing + Healthy Leadership + Thriving Culture = Growth
Erica brings a wealth of organizational thought leadership, expertise, and evidence-based practice as a digital marketing and strategic communications consultant. Her career centers on studying the future of work, employee wellness, and scaling organizations for growth. She's worked with nonprofits, small businesses, and technology companies to create momentum and results.
As a doctoral candidate in business administration, a master's in leadership, and an established marketing executive, Erica understands the modern workplace as an ever-changing ecosystem. She helps teams adapt to data-driven systems, open conversations, elastic management, advanced technology change adoption, and complex agile leadership methodologies.
Expertise
Marketing
Amplify online engagement and growth
Teamwork
Evaluate group dynamics and strengthen teams
Leadership
See potential and invest in employee development
Change
Lead agile shifts in your organization
I have had the privilege of working with Erica in two different roles with different employers. Erica moves hard and fast in all working environments. She learns quickly, creates systems and implements them on day one. She is a pleasant, kind and a supportive team member. Her drive for tracking the details, is consistent and reassuring to the team. She won't disappoint!
Delia Perla
Meet Erica
Cultivating Creativity in Charlotte, North Carolina
An entrepreneur and scholar at heart, Erica cannot help but come up with strategies to create a positive impact on the world around her.
With a dynamic 17+ year career in digital marketing and strategic communications, Erica offers frameworks for online success, leadership development, business growth, and team productivity.
Erica's husband Eddy and her two children have her heart. Her best moments are at her kitchen table, full of faith, family, friends, and neighbors. The Thomas Family is a hub of acceptance, authenticity, and laughter, oh and food — they really like to share food.
Erica and Eddy partner to serve select business leaders with expert consulting, marketing expertise, freelance writing, and advice for flourishing organizations.
Education
2001-2005
Bachelor of Science
Psychology
California Polytechnic State University
2012-2015
Master of Arts Organizational Leadership
Indiana Wesleyan University
2019-2022
Doctor of Business Administration
Management
Indiana Wesleyan University
2020-present
Fractional Chief Marketing Officer/ Head of Marketing, Erica Garcia Thomas
Growth consulting, organizational development, and integrated marketing campaigns for startups, entrepreneurs, and small to medium-sized companies. Offering custom retainers and scalable marketing services.
2021-present
Head of Strategic Communications, The Upper Room Project
Providing strategic communications solutions for nonprofits including faith-based ministries, communities of social impact, and global NGOs.
2021
Head of Marketing, GVNG
Disrupting the Fintech space with a digital giving solution for companies and individuals, benefiting nonprofits everywhere. Marketing strategy includes designing a B2B2C playbook.
2021
Senior Digital Marketing Manager, Ostendio
Digital strategy, demand generation, online advertising, and team leadership for a growing B2B cybersecurity company.
2019-2021
Co-founder, Candor Virtual Marketing
Amplifying B2C messages for small businesses, nonprofits, and practitioners.
2018-2021
Marketing Strategist, SignUpGenius
Providing digital PR, integrated partnerships, and inbound marketing results for one of the fastest-growing companies in Charlotte, North Carolina.
2011-2018
Communications Director, Traders Point
Set strategy, led multiple teams, and implemented digital growth and communications strategies to become the fifth fastest-growing church in the United States.
2008-2011
Marketing Director, Startup Companies
Oversaw strategic projects including branding, public relations, influencer marketing, and industry events at startup companies in the heart of Silicon Valley.
2008-2010
Marketing Director
Led marketing communications for author, speaker, and organizational consultant.
2006-2011
Marketing Communications Manager, Menlo Church
Implemented the communications strategy at a multi-campus church in the heart of the San Francisco Bay Area.
2004-2006
Behavioral Counselor, The Family Care Network
Providing therapeutic behavioral services to at-risk youth, nonprofit event planning, and communications support.
Certifications
Social Media Marketing
HubSpot Academy
Inbound Marketing
HubSpot Academy
Contextual Marketing
HubSpot Academy
Social & Behavioral Research
Collaborative Institutional Training Initiative (CITI)
HIPAA for Business Associates
KnowBe4
Security Awareness Foundations
KnowBe4
Services
Thought Leadership
Custom Content, Insight, And Research
Organizational Development
Mapping the Pathway to Optimal Performance and Increased Profit
Planning for Digital Growth
A Comprehensive Approach to Designing an Online Strategy
Teaching and Speaking
Inspiring and Educating Leaders
Looking to collaborate?